What’s in a name? That which we call a rose
by any other name would smell as sweet.
This line from Shakespeare’s Romeo and Juliet works well for flowers, but not so much for author names, especially when it comes to book marketing!
Take for example, The Cuckoo’s Calling, a crime fiction novel by Robert Galbraith, released April 2013. After it was revealed on July 14, 2013 that the book was written by J.K. Rowling under the pseudonym “Robert Galbraith”, the book surged from 4,709th to the 1st best-selling novel on Amazon. Rowling says she used a pseudonym for her newest release because, “It has been wonderful to publish without hype or expectation and pure pleasure to get feedback under a different name”. Clearly, when it comes to a reader’s book selection, the author’s name matters!