Creating a Tagline

ImageOkay, I need your help. I was updating my Google profile, and found a space for “tagline.” New concept. Do I have a tagline? Should I? I researched Google “taglines” and here’s what I found.

As a writer, a tagline would help solidify my writing vision, and drive that vision for future books. According to writer and blogger Thomas A. Fowler, “Even if you don’t plan on using a tagline in your marketing, have one in the back of your mind to create consistent content in your approach.” Fowler’s tag line is, “Instill Hope.”

Author and blogger Jean Oram, says, “You read a good tagline and you immediately know what the author is about, what they write, the feeling you are going to get from their books and basically, exactly what you are in for.”

Robert Lee Brewer, an editor and content specialist, explains that a tagline, “defines who writers are to their target audience–to literary agents, editors, book buyers, and ultimately readers. That’s pretty important stuff. Second, a slogan defines who writers are to themselves. It might seem like common sense, but most writers can’t define themselves–especially in a way that explains their value–in fewer than 10 words. That’s why developing a slogan is a super important exercise.”

So I followed the advice of author Kristin Wallace and began to free-write as many words and phrases that described me as an author. Then I picked out my favorite ones and tried several variations. When Wallace tried this, she came up with “Love, Laughter and a Leap of Faith”. Wallace explains, “Those words are what my books are about. They have romance, lots of laughs and a spiritual element that isn’t too heavy-handed.”

My first attempt harvested, “Awakening Dreams of Adventure”. I write historical fiction, awakening past events so young readers in the present can experience and learn from the past in an adventurous way. I also came up with “Bringing the Past to Life”. Emotionally, I like what the first tagline does for me. Cognitively, the second one seems more obvious. What do you think? Any ideas?

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Categories: book marketing, books, brand, brand statement, branding, taglines | Tags: , , | Leave a comment

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ACFW - DFW CHAPTER a.k.a. DFW Ready Writers

"Nothing happens unless first a dream." Carl Sandburg

ACFW SFBayArea

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Letters to Noah

Spoken words are fleeting, but written words last beyond a lifetime.

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"Nothing happens unless first a dream." Carl Sandburg

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"Nothing happens unless first a dream." Carl Sandburg

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"Nothing happens unless first a dream." Carl Sandburg

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Author, Educator, Consultant

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